safe sphere
Walk without worry
By Zoe Frost
Safe Sphere was created to help the elderly in their everyday life. The technology uses senors to detect surrounding objects and if anything flys towards the person wearing it, the barrier is activated. Our brand values compassion, creativity and most importaintly transparency. At Safe Sphere we want our customers to be trusting of us and feel safe.
Background
The problem in the Omokoroa community was that there arent enough pathways in carparks for people and more specifically the elderly to get to the stores safely. Safe Sphere makes the user able to walk anywhere while feeling safe and not need to worry about being injured while walking off a pathway. This is thanks to the barrier technology that deflects fast moving objects. This is importaint for the community so that the residents in Omokoroa are free and safe to walk where they may not have before.
Promotional Video
Our promotional video is able to explain how our product works in a simple and direct way so that the future customers know what they are buying. We have done this by using simple cartoons as an expression of how it works and who might need it.
How it works!
Our website is specifically designed for the elderly. The overall design of it is simple and uses minimal elements so that it does not confuse anyone. We have specifically made the website so that there is only one product being sold in different models, this way the user is aware as to what they are buying.
The Campaign
With our campaign, placing posters on street signs, our audience from the age of sixy five and up will be more likely to see it as opposed to large billboards or social media. Our poster is designed to showcase what the device does as well as catching their eye by seing something visually interesting. With this we get across the point of how the device works and entice them by having a fifty percent off sale to get them to know our brand.
Support us supporting you
We want to do right by you and get you back out into the world while being as safe as possible, support us as we support you.
