ZEN
Look, book and park
By Sam Shin
We are here to disrupt, innovate and revolutionise the way we park for good. We are not 'just another parking service'. With Zen, you can book public parking spots whenever, wherever you want. This allows you to plan ahead, to the exact location of where you will park. No more circling around parking lots- you can book your spot when you want it.
Background
Takapuna has a sizeable hub of low impact exercise studios and beautycare clinics that attracts a lot of non-local young women to the area. Unfortunately there is a severe lack of free parking near the hub which limits access and significantly increases congestion significantly. Zen allows anyone with a full license to book any free parking spot for up to two hours to solve the parking and traffic crisis along with bringing in more people into the area.
Promotional Video
The explainer video was designed and created to be a trendy, attention grabbing video while still serving its function as an explainer. The elements are fun and modern but remains relevant to the service and the brand to give new viewers a good idea of what Zen is offering.
How it works!
The app is designed to be a streamlined experience that allows users to easily and quickly book a specific spot closest to their destination within Takapuna on their desired time and date. Not only does it allow users to book parking, it can be used as a calendar/planner along with keeping tabs on car related maintenance dates, Registration, WOF etc. Users can also browse through new/trending destinations in Takapuna to encourage more frequent visits to the area.
The Campaign
Trendy, modern visual elements to attract and appeal to the target audience of young women in their mid 20s to early 30s. Strong Zen blue branding throughout the poster and eye catching tagline/header that offers good insight as to what the poster is about.
Why support us
The Zen service is here to disrupt. Zen is the solution to turn an otherwise unpredictable source of anxiety into a precise, controllable task that can be accounted for. The successful execution of Zen will simultaneously reduce congestion in Zen areas by a significant margin and function as an invaluable pilot to potentially widen the scope of Zen zones, potentially disrupting, innovating and revolutionising parking in HCOL areas around the world.
