Discover Newmarket
Your personal guide in navigating and learning.
By Rachel
The Discover Newmarket’s app, brand values include excitement, guidance, diversity and learning. Users should feel excited scrolling through the app’s top-rated options for stores and restaurants.
The multilingual live-map navigation gives guidance where the user feels confident and gets to discover the unfamiliar area. The app is a tool that provides a gateway to cultural learning and interaction.
Easily switch between languages to diversify the learning knowledge and connect with others locally and get the finest local venture in the bustling shopping suburb of Newmarket.
Background
The problem is that users need help navigating through Newmarket due to the language barrier, where everything is in English. A solution aims to make it easily accessible by combining multilingual navigation and language learning features to learn English. It improves users’ whole experience while shopping and dining in Newmarket by ensuring they pick up some basic phrases to make chatting with locals more manageable.
Promotional Video
This promotional video aims to introduce Newmarket in a different light. While everyone gets to experience the stores from various overseas brands and the diversity of cuisines, the language used remains English. A thought arises when what happens to an English second-language, non-fluent person navigates through the majority English-speaking Newmarket. With the help of our app, the users get to discover Newmarket with ease.
How it works!
To create an app that hosts multiple features, which makes learning a new language easy and smooth. Feature an interactive map of the suburb that users can click on specific spots to reveal a pop-up with a brief description and reviews of the store.
Furthermore, the app will include a digital diary feature, allowing users to insert their taken photos and write notes in one place, making it easy to track their language learning journey. A pronunciation hearing feature to teach the user how to pronounce words. Finally, a daily notification feature helps remind and keep the user engaged to learn a new word occasionally.
The Campaign
The campaign idea is to keep the poster simple and elegant. It shows the small main pieces of Newmarket: shopping, clothes, desserts, restaurants and public transport.
Support us to plunge into the world of bilingual capabilities which will offer ease in navigation and the opportunity to learn a new language — to diversify your options and cultural knowledge.
In conclusion, Discover Newmarket is a multilingual navigation app that doubles as a language learning tool. It improves users’ whole experience while shopping and dining in Newmarket by ensuring they pick up some basic phrases to make chatting with locals more manageable. Discover Newmarket is their personal guide in navigating and learning.
