tip toe
it's the journey that counts
By Noah Wood
At tip toe, we believe every part of your day should be enjoyable, especially the journey. We are determined that the journey is just as important as the destination. Tip toe offers a better, safer, calmer, and more enjoyable experience when walking to your local parks and reserves. Our core values reflect our dedication to transforming everyday routines into opportunities for peace. We value safety, mindfulness, peace, and sustainability as our main drivers to creating a platform where people can enjoy their walks again. No matter the time or place, we want to ensure people can keep their mind and journey a tranquil experience.
Background
New Lynn is a bustling and rich community full of parks and natural amenities, however this is often overlooked by the frequently busy and chaotic streets that surround the area. An investigation was made and it was noticed that there was a significant lack of people in these parks and reserves compared to the densely populated community these parks are situated in. It was decided the reason for this lack of people is due to these busy and loud roads that people would have to travel through in order to commute to and from them. This noise pollution and chaos seemed to put people off travelling to these parks, increasing their anxiety and stress. With New Lynn also being a hotspot for businesses, this busy environment doesn't help with full time workers who already work stressful lives. This led me to create ‘tip toe’, a way workers can walk to and from these parks, to unwind, and experience nature’s beauty without travelling through all the chaos to get to them.
Promotional Video
This promotional video is a quick way that people can gather insight into what tip toe is about and why you should download the app. The aim is to evoke feelings of empathy and comfort, encouraging viewers to embrace tranquillity by downloading the app. People will see the video and be able to relate to the struggles of walking to parks in a busy environment and will be relieved to know there is a solution to this problem. The video emphasises peace as the reward once you download and use the app which will encourage people to download the app.
How it works!
Tip toe is a navigation app designed to help people enjoy their walks to and from parks again. It does this by avoiding the noise and chaos in order to get you to your destination in the calmest route possible. Through the app you can enter your desired destination and find your preferred noise level to personalise it to your needs. If you don't have a particular park in mind, just enter your desired distance, time, and noise level, and tip toe will find a park catered to your needs. Track your journeys and challenge your friends, and compare your stats for the week.
The Campaign
Tip toe is a platform for people who want relief from their stressful work lives and to feel less overwhelmed in both their environment and mindset. Through our promotional material, we want to invoke a sense of peace and relief when interacting with the tip toe brand. With workers being constantly surrounded by high levels of noise and stress, tip toe is a great way for them to escape from it all even for a moment. Through the use of professional, yet calming media, we want to reassure our users that tranquillity is just a few taps away, while still fitting in the areas we are trying to reach.
Why support us
Tip toe reshapes your daily commute into an opportunity for serenity and peace. Our platform is more than just a navigation tool; it's a gateway to transforming once stressful walks into tranquil journeys. By emphasising the importance of peace over speed, tip toe ensures that each step taken enriches your daily routine, allowing you to feel refreshed and at peace once your walk is over. Discover the calmer side of life with tip toe, Because we all know…
It's the journey that counts.
