Safe Steps
Let's Walk Our Way, To A Better Day!
By L. van Rooyen
Safe Steps is an app designed to create neighbourhood walking groups for school children, inspired by the need to address traffic congestion in suburban areas.
When my partner and I bought our first home I fell in love with our new neighbourhood, the vibrant community, and the warm, welcoming people around us. This brought back memories of a time when getting to know your neighbours was the norm. It made me realise how much things have changed since then and reignited my passion for being part of a close‑knit, connected community.
This offered an opportunity to create a solution that not only addresses a common issue in many suburban areas, but also brings added benefits to the local community.
Our goal to reduce traffic congestion in local communities is made possible by encouraging families to participate in safe, supervised walking groups. Safe Steps allows parents to easily coordinate walking schedules, ensuring children get to school safely while creating a healthier, more connected community.
With Safe Steps, you can expect real-time tracking of your loved ones, personalised safety alerts, and an easy-to-use interface – designed to give you peace of mind and enhance your sense of security.
We are so pleased to have you with us as we walk our way to a better day.
Background
Young families living in suburban areas often face a lot of stress due to heavy traffic during peak hours. The congestion makes it challenging to juggle everyday tasks like school drop-offs, daycare pick-ups, and work commutes.
Despite trying to adjust their schedules and find alternate routes, the problem persists, which impacts their mood and productivity. The primary factors include inadequate road infrastructure and a high volume of vehicles during peak times.
There’s a clear need for better traffic management solutions to make daily commutes smoother and improve the quality of life for these families.
During a class brainstorming session, we considered two initial ideas:
- Establishing neighbourhood walking groups for children
- Developing a rideshare/carpooling app
It soon became clear that these two concepts could be combined, combining the best of both ideas...
How It Works
The Safe Steps app has been designed to create neighbourhood walking groups for school children, inspired by the need to address traffic congestion in suburban areas.
Users can create walking groups based on locations and schedules, using in-app tools for route planning. Safety features include real-time tracking, checking the children in/out at arrival/departure destinations, and notifications for bad weather that could affect the walks.
Two key user flows that were designed are:
- Accessing Personalised Daily Weather Updates: This flow allows users to view personalised weather information.
- Creating a New Walking Group: This flow guides users through the process of forming a new walking group within the app.
The Campaign
Our campaign, “Let's Walk Our Way to A Better Day,” reflects the positive change the Safe Steps app can bring to daily routines. Through the storytelling in our promotional video and the bright visuals of our promotional poster, we aim to inspire young families to embrace the solution that Safe Steps provides.
The campaign will leverage digital platforms, community events, and visual media to create a comprehensive and engaging experience, ultimately driving the adoption of the app and fostering a stronger, more connected community.
Why Support Us?
At the heart of our brand is a commitment to values that extend beyond just addressing traffic congestion… Safe Steps is more than just an app; it's a movement towards a safer, more connected community.
By supporting Safe Steps, you are investing in the well-being of your family and your neighbours.
Download the Safe Steps app today, we are so pleased to have you with us!
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