Coastie
Let your curiosity lead the way.
By Joanna Stevenson
Coastie is your gateway to discovering the charm of Orewa, our picturesque beach town just north of Auckland. Designed for adventurous and curious souls, the app offers authentic experiences that capture the essence of this beautiful coastal area. Our mission is to help you embrace authenticity and create lasting memories. With curated experiences that connect you to the heart of Orewa, Coastie transforms your journey into a meaningful adventure. Dive into the essence of our community and uncover the hidden gems that make Orewa truly special.
Background
Many tourists visiting Orewa face challenges due to the lack of an official visitor information center, leading to limited access to local insights and guidance. Coastie addresses this problem by providing an informational app that bridges this gap. Our app offers a wealth of local knowledge, curated activity ideas, and navigation tips to enhance visitors' experiences in Orewa. The primary reason for creating Coastie is to ensure that tourists, particularly younger demographics, can fully immerse themselves in the charm of Orewa. By presenting tailored recommendations and showcasing unique attractions, our app helps visitors connect more deeply with the town and discover its hidden gems. In doing so, Coastie aims to make exploring Orewa easier, more engaging, and more enjoyable, ultimately enriching the overall visitor experience.
Promotional Video
Our explainer video for Coastie is designed to highlight the enchanting activities and experiences Orewa has to offer, with the goal of inspiring travelers to visit. We aim for a warm, inviting tone infused with a touch of nostalgia and dreaminess.
How it works!
The app serves as a portal for exploring the area, allowing users to select filters based on their interests. This customisation generates tailored recommendations for their trip. Key features include an interactive map for finding essential services, local events, eateries, shops, and activities. A FAQ section is also available for additional information and assistance..
The Campaign
This campaign aims to highlight Orewa’s attractions and establish Coastie as the go-to app for young travelers, sparking their curiosity and enriching their travel experience.
To reach our target audience, we’ll implement a multi-channel campaign levaraging platforms like Instagram and Tiktok to capture the interest of Gen Z and millennial travelers.
Why support us
With the recent extension of the SH1 Northern toll road, Orewa risks being overlooked by tourists. Coastie addresses this challenge by showcasing the town’s unique attractions and experiences, ensuring Orewa stays on travelers’ radars. Our app is designed to appeal to younger visitors, encouraging exploration and discovery. By curating experiences for various interests, Coastie fosters greater interaction between different age groups, bridging generational gaps, enhancing community ties, and promoting a vibrant, connected town.
Let your curiosity lead the way. Download Coastie today and uncover the effortless charm of Orewa.
