Harfest
Get connected Get fresh
By Ishita Thakur
Harfest brand bridge’s the gap between fresh, locally-grown produce and the people who find value in community involvement. With harfest, residents of Hobsonville will no longer need to keep worrying about the next big community event ever again and to make things even better residents won’t have to stress about budgeted produce again. With Harfest, residents can access the best of the local farms and farmers who will just so happen to be your neighbors. Residents can discover weekly deals, and join a community of kind hearted neighbors passionate about sustainable living.
Background
How might we connect
local community to
budgeted resources
and events that can
enhance their quality
of life?
Solution to the emerging problem within Hobsonville community is to built a large
ground which will transformed into a community garden that residents can pick
their own garden beds and claim it as their own or their family(s). There they will
be able to start growing common produce like carrots, strawberries, tomatoes
etc. The residents will also be able to sell their produce with in the garden with a
use of the community fruit shop that will be situated on the ground.
Promotional Video
Harfest will be filmed in a hype and friendly environment to generate excitement and make the app feel relatable and inviting for Hobsonville residents. A lively, upbeat tone captures attention and creates positive emotions, making viewers more likely to engage with the app.
How it works!
Harfest is a social media and grocery app connecting Hobsonville residents with fresh and locally-sourced produce from the community garden. The app offers a home feed used by the residents to show there harvest process with the communiy, a page to track their produce, farm-to-table deliveries, detailed farm profiles, and direct messaging for netwroking.
Designed for an intuitive user experience, Harfest nourishes community connections and supports local people and agriculture. The marketing strategy includes partnerships with local events and educational initiatives to promote the benefits of buying local.
The Campaign
Harfest's "Get Connected, Get Fresh" promotion focuses on building community relationships while enjoying the benefits of fresh and locally farmed vegetables. The initiative encourages Hobsonville people to engage with their neighbours by participating in the community garden, where they may produce their own fruits and vegetables while supporting sustainable methods.
Harfest’s target audience includes Hobsonville residents who value fresh local produce at a low cost and community involvement. This group consists of families, young professionals, and retirees who are looking for ways to live cost effeicent but also healthier, more environmentally friendly lifestyles and while longing a sense of connection within their neighborhood.
Why support us
Harfest isn’t just an brand it’s a movement to rekindle our connection to the earth and one another. Our platform converts a big common area into a thriving garden where you can claim your own plot, grow fresh vegetables and fruits, and sell your excess at our community fruit shop. It’s more than just gardening; it’s about working together to create a more sustainable future.
